According to statistical research published by APPA (Australasian Association of Promotional Products), promotional products are effective in staff retention, motivation and brand interest.
The results concluded:
- 75% of Human Resource managers surveyed are using promotional products in recognition programs
- 72% of marketing and HR managers say that a promotional product returned a favourable response to their campaign
- 69% of advertisers said promotional products increased brand interest and 85% indicated it created a more favourable impression.